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Digital Marketing 2016-10-13T04:45:43+00:00

Content Marketing

Content Marketing, including social media activity, is very important to aid businesses gain a rapport and engage with their customers. From regularly updating your blog to posting useful and informative content, or competitions, via social media, we can help your business.

We offer a content marketing service where we create an editorial calendar and focus on pre-agreed topics. We then research, write and submit the article for approval. Once approved the article is published on your website and links shared on social media automatically. Depending on the nature of your business, mainly B2B or B2C, certain social media platforms are more appropriate.

We help you engage, inform and entertain your customers and prospects by sharing this content with them. You demonstrate expertise and will start to influence your audience resulting in higher levels of engagement – and more enquiries.

Content Marketing

Facebook

At Deft Packet, we can create your Facebook page correctly with professional looking graphics. We can then hand it over to consistently keep it active with related information for customer engagement and retention or we can regularly add content to supplement your own activity online.

Twitter

With Twitter you can create a social media buzz, join in conversations or drive traffic to your website using unique content. We can build your audience and focus on engaging followers.

LinkedIn

LinkedIn has increasingly emerged as an important online social space for B2B relationships. We can help create Company Pages and professional graphics. We can ensure you are viewed as an expert in your area.

Email Marketing

Email Marketing

Need to reach a lot of customers, or only a select few? Email Marketing drives current sales, builds more leads, and improves your SEO — for a fraction of the cost and time of traditional marketing. Is an effective scheme to promote business awareness and growth because of it’s familiarity, flexibility, and universality. Mobile smartphone and tablet users are embracing anywhere, anytime email delivery.

Want to send a promo for repeat customers? How about new leads only? Email Marketing is evolving with its users to continue to be a low cost, targeted form of marketing promotion and communication. A business armed with a powerful email marketing strategy can really go places. From building a list, creating bespoke templates, setting up multiple contributors, on-going data management and analysis and tracking, we can help.

HTML Email Templates

Deft Packet makes it easy for you to write, send, and optimise your email marketing leads and campaigns. Perfectly designed for both desktop and mobile email clients our HTML email templates work smoothly and perfectly on any device.

Social Sharing

We make it easy for your subscribers to share your campaigns on social media networks. One click adds a Twitter and Facebook button to your email for Social Sharing by your followers.

Reports & Analytics

You have access to real-time reports allowing you to see opens and clicks, social sharing, bounces and uses Analytics so you can see activity, sales, conversions and ROI.

Search Marketing

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts, and also from other sources such as content marketing, social media activity. Two of the most important marketing channels for any business is SEO & Google AdWords. It is also useful to consider the use of Pay Per Click Advertising (PPC) as part of your overall campaign strategy.

At Deft Packet our expertise lies in the design and build of websites but we recognise the importance of driving targeted search traffic to your website. You need to let your audience know you are there and you need to engage and interest them with your site content.

Search Marketing

SEO Development

Search Engine Optimization (SEO) refers to the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine such as Google, Bing, Yahoo, etc. thus, improving the volume or quality of traffic to a web page through “Search engines organic search”. Our SEO service is designed to make you remarkable, increasing visibility within the organic search results and to deliver targeted traffic to your website in the long-term. Everyone wants to be on the first page, but for this your business, brand and website have to earn that right. This can take several months of sustained effort to do this ethically and within search engine guidelines. Google now draws on over 200 signals in their algorithm for ranking the sites. In addition, in the past there were over 540 quality improvements in their search algorithm itself.

Pay Per Click

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising like “Google Adwords” is one of the most popular forms of PPC. Pay Per Click Advertising (PPC) is ideal to find your target audience quickly and efficiently. Our PPC advertising expertise extends beyond Google, Yahoo and Bing to also include Facebook, LinkedIn, Twitter as well as Remarketing (including dynamic product remarketing). PPC Campaign management, keyword research, ad split testing and a measurable ROI make this a popular choice with businesses.

How can we help?

Why not contact us for a chat and find out how we can help with a plan for evolving and promoting your business …

Get In Touch

Other Services From Us

WebsiteWeb

Prime and bespoke web design that engages your target audience is part of our core offers. We create an effective web design for different styles of website including corporate, brochureware, cms, dynamic and eCommerce.

BrandBranding

Building strong brands that can create loyalty and add value for our clients has been our devout passion. We make sure you convey your message and project your core brand values. We have the originative expertise to deliver.

DesignDesign

A quality graphic design projects accomplish the consummate balance between typography, colour and composition. We at Deft Packet, have the knowledge of this and always give you the best visualisation of your ideas.