Branding can be difficult. It means pulling your business apart (metaphorically), really looking at it’s constituents, understanding, and defining them. Putting through a coherent and consistent visual individuality provides the bases for a trusted, professional brand, and protects its integrity and reputation within the market. However, a visual individuality is only effective when it is properly implemented, its usage strictly defined, and its behaviour consistently reflects a brand’s values.
These will be the traits and qualities your business values as its highest held priorities, its deeply held beliefs, its fundamental driving forces. This will create a mission for your business outside of just making profit, and that’s where an emotional connection can happen.
Because of this, Deft Packet consider Brand Building to be essential documents, ensuring that an individuality is correctly applied to all branded and communication materials. Guidelines in brand building are dynamic and may expand alongside the various requirements of a brand throughout its lifespan, documenting its evolution and safeguarding its authenticity – a bible for your brand.